Apothic Merlot 750ml typically offers a smooth, medium-bodied taste with notes of black cherry, plum, and a hint of vanilla or mocha, often with soft tannins. Apothic wines are known for their modern, unconventional blends, and while a specific history for Apothic Merlot isn't widely publicized, the brand generally aims to create approachable and expressive wines. One should consider trying it for its smooth, easy-drinking style and its fruit-forward profile, making it a good choice for those who enjoy a richer red wine that is not overly complex or tannic.